Reviews will make or break a business. As savvy consumers, it’s one of the first places we look when selecting a new product or service. Without a doubt, reviews play a large role in the user’s likelihood to convert.
A recent study found that 88% of consumers trust online reviews as much as personal recommendations. Wow!
According to a 2011 study from iPerceptions, 63% of customers are more likely to make a purchase from a site with reviews.
Even better, there is a local SEO benefit to having positive Google business reviews! According to the 2017 local SEO ranking factors published by Moz, reviews weigh-in at 13% of local search ranking factors.
Now you’re thinking, yea…reviews are good…how am I supposed to get them?
Getting these review just might be easier than you think. I’ll show you how.
Rather than waiting for reviews to magically roll in, give your customers an extra nudge.
Send an Email to Your Customer Base
If you have a customer email list, email them! Even better if you can segment to loyal customers.
The key is to make writing a review as easy and effortless as possible. For instance, send them straight to your Google Business Listing review experience!
It takes a few steps to create, but it’s worth it.
To create the URL, first grab your Business Listing ID here. Search to find the correct business listing and copy the Place ID as shown below.
Then add the Place ID to the following URL after the equal sign:
So the full URL will look like this:
When logged into a Google account, the landing page goes straight to the write-a-review experience:
If not logged in, the experience will first be the Google login form, before redirecting to the experience above.
Still unsure how to set this up? You can go straight to the source for additional details here – https://support.google.com/business/answer/7035772?hl=en.
Ask for Reviews On-Site
Asking for reviews on-site is another great way to solicit reviews. While this may feel like the more straight forward approach, it comes with considerations.
You’ll need to be strategic with how you collect reviews. For instance, if you have a computer on-site and ask customers to leave reviews, the reviews can be blocked or filtered over time. Google will recognize that all the reviews are coming from the same IP address and may see as an act to manipulate ratings.
To avoid this trap, you can send customers to a vanity URL that is easy to enter on their phones, and then redirect to the Google review URL above. For example, if you go to – mindfulsearching.com/gregorios this page redirects to the Google review experience. Give it a try.
Redirects are easy to setup for most CMSs. For instance, I setup the redirect above in WordPress using the Simple 301 Redirects plugin.
Positive reviews are critical to business success and you don’t have the luxury of waiting. Now you have a few tools to use to start building the review base. Not getting the traction you’re looking for? Sweeten the deal with a discount on their next purchase or a chance to win a larger prize.