Monthly Archives: July 2017

The Best Way to Break a WordPress Website

WordPress is great for its easy-to-use interface, allowing even those of us without the ability to code to launch a website. While simple to use, you may have discovered there are a number of ways to break your site. You have a number of tools at your fingertips and sometimes updating the wrong field can bring down your site!

Here’s one example, that will leave you blocked from WordPress, without a front-end method to log back into the WordPress dashboard (don’t worry, I’ll also tell you how to fix it).

One of the easiest ways to break a WordPress website is by going into the Settings and changing the WordPress Address (URL) and/or the Site Address (URL).

 

It was so nice of WordPress to give you the ability to update the WordPress Address. What they don’t tell is that if you update this URL, you’ll break your site and eliminate the ability to access the page again to fix!

If you incorrectly make an update here, you’ll find yourself blocked out of the WordPress admin. Your entire site will likely break, and the login at example.com/wp-admin.php will no longer function.

If you are in this situation, luckily there is a way to fix! It doesn’t even require a site backup or programming knowledge. However, you will need hosting or CPanel access. It will also require a bit of digging to find the right file to update.

The process is a bit different for every hosting provider. If you are using GoDaddy, open up the manage hosting experience and click on file manager.

From here, open up the public_html folder. All the public facing website assets live here. If WordPress is installed at the root directory of the domain, you should see a file with the name wp-config.php in the folder.

A few changes to this file and your site will be back in action. If you don’t see the file listed, you can search for the file name using the search bar. Since you’ll be making a change to a core file, the first thing you’ll want to do is download a copy of the file.

It’s always good to have a backup of the file before you start making changes should things go south.

Once you’ve downloaded a copy, select the file and click edit. GoDaddy allows for the inline code editor to easily make changes to files. Again, this may differ depending on the hosting provider you’re using.

Once the file is open, the first line will be <?php. Create a new line and paste the following two lines of code, with example.com replaced with the correct location of your WordPress site.

define('WP_HOME','http://example.com');
define('WP_SITEURL','http://example.com');

Save the file and recheck the site. After the file is saved, the fix should be in place instantly. Go back to the WordPress login page to see if it did the trick.

Still not working? Make sure you followed the steps correctly and that you have the WordPress address correct. For instance, if you’re using WordPress only for a blog at example.com/blog then that might be the directory WordPress is installed.

Hope that gets you back in gear.  These sort of things happen, and they happen often. If you aren’t making mistakes, then you aren’t pushing yourself far enough.

 

 

 

 

The Easy Way to Get Google Reviews

Reviews will make or break a business. As savvy consumers, it’s one of the first places we look when selecting a new product or service. Without a doubt, reviews play a large role in the user’s likelihood to convert.

Reviews Matter

A recent study found that 88% of consumers trust online reviews as much as personal recommendations. Wow!

According to a 2011 study from iPerceptions, 63% of customers are more likely to make a purchase from a site with reviews.

Even better, there is a local SEO benefit to having positive Google business reviews! According to the 2017 local SEO ranking factors published by Moz, reviews weigh-in at 13% of local search ranking factors.

Now you’re thinking, yea…reviews are good…how am I supposed to get them?

Getting these review just might be easier than you think. I’ll show you how.

Rather than waiting for reviews to magically roll in, give your customers an extra nudge.

Send an Email to Your Customer Base

If you have a customer email list, email them! Even better if you can segment to loyal customers.

The key is to make writing a review as easy and effortless as possible. For instance, send them straight to your Google Business Listing review experience!

It takes a few steps to create, but it’s worth it.

To create the URL, first grab your Business Listing ID here. Search to find the correct business listing and copy the Place ID as shown below. Google Places API - Local SEO

Then add the Place ID to the following URL after the equal sign:

https://search.google.com/local/writereview?placeid=

So the full URL will look like this:

https://search.google.com/local/writereview?placeid=ChIJF94c5Q9y3IARbvf69T0Mvhs

When logged into a Google account, the landing page goes straight to the write-a-review experience:

Google Reviews

If not logged in, the experience will first be the Google login form, before redirecting to the experience above.

Still unsure how to set this up? You can go straight to the source for additional details here – https://support.google.com/business/answer/7035772?hl=en.

Ask for Reviews On-Site

Asking for reviews on-site is another great way to solicit reviews. While this may feel like the more straight forward approach, it comes with considerations.

You’ll need to be strategic with how you collect reviews. For instance, if you have a computer on-site and ask customers to leave reviews, the reviews can be blocked or filtered over time. Google will recognize that all the reviews are coming from the same IP address and may see as an act to manipulate ratings.

To avoid this trap, you can send customers to a vanity URL that is easy to enter on their phones, and then redirect to the Google review URL above. For example, if you go to – mindfulsearching.com/gregorios this page redirects to the Google review experience. Give it a try.

Redirects are easy to setup for most CMSs. For instance, I setup the redirect above in WordPress using the Simple 301 Redirects plugin.

In Closing

Positive reviews are critical to business success and you don’t have the luxury of waiting. Now you have a few tools to use to start building the review base. Not getting the traction you’re looking for? Sweeten the deal with a discount on their next purchase or a chance to win a larger prize.